Merchandise is a type of product with the purpose of creating double earnings – by making money both on the event and on objects – and also be a form of memorabilia. We want to thematize questions about money, memories, emotions and earnings – in football and in art.
Pricing is an abstract concept – and we therefore encourage the artists to consider it as a meaningful part of their work. A work can be bought for a service, for example: 20 squats at Gunnar Nu Hansen’s place, an autograph from a player who has played in Skjold and later in Manchester United – or in completely ordinary payment in money.
The artists are invited to think about money, memories, emotions and earnings – in football and art – and to stage the complexity of Merchandise with experimental and curious artistic looks. They must realize an edition, as well as consider price, costs and the materialization of affiliations.
The merchandise can take the form of cups, scarves, the warm air that was in the stadium or in the art room on a given day – and much more.
The exhibition opens in connection with the Fenix Trophy, an event for clubs from all over Europe, which, like Skjold, works with much more than winning matches and produces stars for the big international football business.
Participating Artists: Jens Axel Beck, Kristoffer Ørum, Lisa Strömbeck, Berit Nørgaard, Hartmut Stocker,
Thorgej Steen Hansen, Jette Ellgaard Kristensen, Lisa Rosenmeir, Peter Højbjerg, Frank Altschul Jensen, Nina Kleivan, Mie Frederikke Fischer, Ulla Hvejsel, Mette Kit Jensen
25 May – 14 Jun 2023
Find Art Week programme for Skjold contemporary here
Per Henrik Lings Allé 10
2100 København Ø
Level-free access – no
Handicap toilet – no
Free for companion – yes